The Singapore Tourism Board (STB) and Klook have teamed up to launch a SGD 2 million (USD 1.46 million) domestic marketing partnership to drive the rediscovery of Singapore’s tourism and lifestyle offerings, under the SingapoRediscovers campaign. Both organisations share a common goal to encourage locals to explore and experience a different side of Singapore during the seven-month partnership, which starts in September.
Lynette Pang, assistant chief executive of marketing group in STB said: “Through SingapoRediscovers, we encourage locals to explore Singapore, experience our vibrant tourism and lifestyle offerings, and support home-grown businesses. Klook shares the same aim. We look forward to leveraging their digital marketing capabilities and extensive network of partners to amplify our efforts, as well as encouraging their users to support curated local experiences, quality promotions and content in the coming months.”
Marcus Yong, vice president of marketing in APAC in Klook said: “Klook is excited to partner with STB and to be part of SingapoRediscovers. Our mission has always been to empower consumers to experience the best of a destination and through this partnership, we hope to bring back a sense of joy and adventure as locals explore their own backyard. Being uniquely placed as Singapore’s leading experiences platform with more than 600 local activities, we hope to help businesses build collective demand and reignite the industry.”
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