Of late, the MICE sector has come increasingly in focus, especially as global tourism takes small steps towards establishing a new normalcy. Studies show that MICE matters a great deal to host destinations, and in the new ‘normal’, Taiwan Tourism Bureau (TTB) looks at the sector from a holistic viewpoint. As per a Bloomberg Economics […]
Tag Archives: MICE
14
Sep
Sep
Resilience and recovery are the key attributes that drive the tourism industry. Proving it all over again is the Singapore Tourism Board (STB). In line with the safe and gradual resumption of economic activities in Singapore, the STB will start accepting applications for organisers to pilot Meetings, Incentives, Conventions and Exhibitions (MICE) events of up […]
14
Sep
Sep
The Hong Kong Tourism Board (HKTB) announced that Hong Kong has been recently chosen as the host city for four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amidst the COVID-19 challenges. These business events are expected to bring in about 10,000 high-yield visitors in total and […]
14
Sep
Sep
The Hong Kong Tourism Board (HKTB) has announced that Hong Kong has been chosen as the host city for four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amidst the COVID-19 challenges. These business events are expected to bring in 10,000 high-yield visitors in total and deliver […]